Communication is the key

Politicians talk a lot about “transparency,” especially in election years. But what does transparency really mean? Governments should always be open and honest about their dealingkim craig column head copys, and we as citizens should expect nothing less.

I believe the majority of people looking for “transparent” government are actually looking for their government to be more forthcoming with information on what it’s up to and how it will affect the citizens. Governments are doing good work on a regular basis but I’ll be the first to admit we don’t always make it a priority to make sure citizens are kept in the loop.

The Town of Coaldale’s new social media accounts are part of an overall communications plan designed to keep you, the people of Coaldale, well informed on matters that directly affect you on a daily basis. Town Council believes it’s critically important to keep information flowing in a timely manner and to make sure any questions that citizens may have are answered. To do less means we’re not doing our jobs.

In the coming weeks and months, the Town will be working on a number of innovative ways to disseminate information that are cost-efficient, effective, timely and  maybe even fun. Communication methods and technologies are changing rapidly and we owe it to you to keep pace and provide you with the information you need.

There are other benefits to new technologies such as Facebook, and in particular the positive impact it can have on economic development. We all know Coaldale is a great place to live, work and play because we live here. Now, through the Facebook social network, there is potential to show Coaldale’s story to millions of people across the country and even the world. Great photos of life in Town, stories about the advantages of Coaldale, and up-to-date information on what’s happening can potentially convince people and businesses that Coaldale is a town on the grow and that we’ll welcome them with open arms.

I have no doubt there will be a learning curve on how to use social media as effectively as possible, but I’m very excited that the Town of Coaldale has taken the first steps into this larger online world. I hope everyone who uses Facebook and Twitter will “like” and “follow us” and encourage your friends to do the same. If we all make a little effort, we can stay informed and help spread the news about our great community.